Digital Transformation & Commercial Excellence

Hi, I'm Mina Zakaria Fakhry

Marketing Director driving B2B profitability and e-commerce growth. I bridge the gap between pharmaceutical science, modern data analytics, and strategic marketing to deliver scalable commercial success.

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Mina Zakaria Fakhry

Core Competencies

Digital Transformation

Multidepartmental oversight driving organizational change through data-driven strategies and technological integration.

Digital Strategy & E-commerce

Comprehensive management of SEO/SEM, media buying, and B2B customer acquisition to maximize digital sales.

Customer Experience & PR

Benchmarking service via NPS, managing corporate communications, large-scale events, and media relations.

Data Science & Analytics

Leveraging Tableau, Python, and AI (Google Gemini) for market surveillance, forecasting, and value classification.

Professional Experience

Marketing Director

PharmaOverseas 2021 - Present
  • Spearhead digital transformation, utilizing Google Maps for market surveillance and modernizing the customer journey.
  • Direct all digital communications (SEO/SEM, social media), driving massive e-commerce growth.
  • Manage Customer Service division, implementing NPS tracking and elevating service delivery.
  • Deliver high-level insights using Tableau and Python-based forecasting; pioneered a dual-classification system for B2B accounts.

Brand Manager

PharmaOverseas 2020 - 2021
  • Formulated corporate marketing strategies and managed market intelligence.
  • Initiated the company's first analytical customer value classification model for trade business optimization.

Associate Product Manager

Habib Scientific Office 2019 - 2020

Managed cardiovascular and cerebrovascular portfolios (Clopex, Atoreza). Revamped promotional materials to patient-orientated selling, increasing rep efficiency.

Associate Product Manager

Rameda Pharmaceuticals 2018 - 2019

Launched Tribatens and managed flagship products X-Tension and Aggrex. Successfully converted top-tier KOLs.

Education & Certifications

Doctor of Business Administration (DBA)

International Business School of Scandinavia

Master of Business Administration (MBA)

Strategic Management - Bloom Business School

Bachelor of Pharmacy

Ain Shams University (2011)

AMA PCM Udacity Data Science Google Ads/Analytics

Honors & Awards

LinkedIn Top Voice

Top 5% contributor worldwide in Marketing Analytics (AI/Analytics focus).

Favikon Rating

Top 9% in Digital Marketing & PR in Egypt; 3rd overall in Branding.

Sharjah IGCC Nomination

Recognition for executing premium communication strategies.

Ready to Accelerate Growth?

Let's discuss how data-driven commercial strategies and digital transformation can elevate your organization's footprint.

Email

minazakaria12345@gmail.com

LinkedIn

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